Are You Visible Everywhere Your Customers Are?
As business owners, entrepreneurs, and marketers, we pour a lot of time, effort, and sometimes a lot of money into showing up on Google and across social media. Why? Because when someone goes looking for what we do, we want to be found.
But have you ever searched for your brand on Spotify? Or Apple Podcasts? And how are you showing up on YouTube?
More than half of Americans listen to podcasts every month. If your audience is spending time on podcast platforms, you should be there too.
One way in: be a guest. Whether you get yourself booked on a bunch of small shows or land one or two big ones, guesting is a smart way to borrow someone else's audience and get your name in front of new listeners.
The better way: host your own. Guesting gets you into the conversation... Hosting your own show lets you own it.
Every episode you publish lets you:
Show off your thought leadership
Cover more of the topics your customers care about
Create blog posts and social content from the same conversation
Grow your network and build stronger relationships with guests
And you show up in more places, more often.
If this is your sign to move your business podcast idea off the back burner, we’ll partner with you to make the process easy and fun. Drop a line to schedule a chat! 👇